• +34604379054
  • ecomlira@gmail.com
  • Spain

Selling Platforms

SELLING ONLINE

Where will
you sell?

Your selling platform is the bridge between your business and your customers. Learn how different selling options work and find the setup that fits your idea.

Explore the options →
SELL
ECOMLIRAONLINE BUSINESS
YOUR NEXT STEP Choose where your customers will find you.
MARKETPLACE
ONLINE STORE
SOCIAL
YOUR BRAND
READY TO SELL →
THE BIG PICTURE

You don’t have to sell the same way as everyone else.

A marketplace, your own store and social selling can all connect customers with your business, but they work differently. The right choice depends on what you’re selling, who you’re trying to reach, how much control you want and how you plan to grow.

THREE COMMON PATHS

Pick your path.

Each option gives your business a different way to reach customers.

01

Marketplace

Sell inside an established platform where customers are already browsing and searching for products.

→
02

Online Store

Build a dedicated storefront where you can create your own shopping experience and present your brand your way.

→
03

Social Selling

Use social platforms to introduce your products, connect with potential customers and guide them toward a purchase.

→
BEFORE YOU CHOOSE

Think about what your business needs.

There’s no single setup that works for every online business. Start with the questions that matter most to you.

Do you need an audience? Some platforms already have shoppers searching for products. Others require you to bring your own traffic.
How much control do you want? Consider how much control you want over branding, customer experience, pricing and your online storefront.
How do you want to grow? Your first selling channel doesn’t have to be your only one. You can expand as your business develops.
QUICK COMPARISON

See the difference.

CONSIDERATION
MARKETPLACE
ONLINE STORE
SOCIAL
Existing audience
Often available
Usually build your own
Build through content
Brand control
Platform-dependent
High
Medium
Setup
Platform-based
Store setup required
Social presence required
Customer relationship
Platform-dependent
More direct
Community-focused
HOW A SALE MOVES

From product to customer.

Whatever selling method you choose, the customer journey usually moves through a few key stages.

01
Discover
→
02
Consider
→
03
Purchase
→
04
Receive
READY TO LEARN?

Your selling journey starts with one choice.

Explore the guides, understand your options, and start building your online business one step at a time.

Explore Selling Platforms →